Breakout Session 4 – AI-Driven Strategies to Meet the Modern Learner
March 4 | 1:50 pm - 3:10 pm
Bethany Moran, Senior Vice President, Partnerships, EducationDynamics
David Dye, Assistant Vice President for Professional Schools & Programs, Texas A&M University School of Law
AI has reshaped how modern learners search, evaluate, and select legal masters programs. Zero-click behavior, conversational search, and rapid shifts in digital discovery now influence every point in the funnel. This session breaks down how institutions can strengthen visibility and enrollment by embracing AI-driven search behavior rather than reacting to it.