Breakout Session 3 – From Invisible to Inevitable: How AI Search Unlocks Enrollment from Audiences You’re Missing
March 4 | 11:15 am - 12:30 pm
Amy King, Associate Dean for Online and Executive Education, William & Mary Law School
Rhea Vitalis, Vice President, Growth Marketing, Everspring
The students who could fill your legal masters cohorts are out there searching for career transitions and job pivots. Today, AI tools like ChatGPT and Google answer those questions without ever mentioning your program. This session’s panelists will show you exactly how to change that: surfacing your program in AI-generated answers, reaching untapped audiences, and measuring what actually predicts enrollment.