Breakout Session 2 – Rebuilding the Legal Masters Foundation (Before Marketing Works)
March 3 | 3:15 pm - 4:30 pm
Paul Schiff Berman, Walter S. Cox Professor of Law, George Washington University Law School
Mike Fogarty, Founder and Managing Director, MF Digital
Sophia George, Graduate Admissions & Engagement Coordinator, George Washington University Law School
Jesse Homan, VP Strategic Growth, MF Digital
How does a law school create and market a high-prestige legal
masters program? This session examines how one institution
approached program design and marketing strategy and how it
partnered with specialized digital marketing expertise to build a
strong legal masters foundation. Learn how aligning admissions
operations with targeted digital strategy can clarify positioning,
strengthen institutional direction, and support scalable, sustainable
growth.